End User License Agreement

Effective: 3/6/2026

Effective Date: March 6, 2026 | Version 3.0 | Last Reviewed: March 6, 2026

Licensor: MC Conversions Ltd (Company No. 14019497), Pantycrai, Adfa, Newtown, Powys, SY16 3BX, United Kingdom. Contact: Luke@mcconversions.uk

📋 In Plain English

This licence lets you use AI Prompt Architect as a web app. You can't copy it, resell it, or reverse-engineer it. You own the content you create, but AI output comes "as is" — always verify it. Our liability is capped at what you've paid us in the last 3 months.

1. Definitions

  • "Agreement" means this End User Licence Agreement.

  • "Licensor," "We," "Us," "Our" means MC Conversions Ltd (Company No. 14019497).

  • "Licensee," "You," "Your" means the individual or entity using the Software.

  • "Software" means the AI Prompt Architect web application, including all updates, patches, and documentation.

  • "Output" means any content, code, text, or data generated by the Software's AI features.

  • "Credits" means pre-paid units for accessing AI features within the Software.

  • "Sub-Processor" means any third-party service provider used to deliver the Software's functionality.

2. Licence Grant

2.1 Scope. Subject to compliance with this Agreement, We grant You a limited, non-exclusive, non-transferable, revocable licence to access and use the Software via the internet for Your internal business or personal purposes.

2.2 Restrictions. You may NOT: (a) sublicence, sell, resell, transfer, assign, or redistribute the Software or access thereto; (b) modify, reverse-engineer, decompile, disassemble, or create derivative works of the Software; (c) copy or reproduce the Software or any part thereof; (d) use the Software to build a competing product or service; (e) circumvent any access controls, rate limits, or security mechanisms; (f) use automated means (bots, scrapers, crawlers) to access the Software; (g) white-label or rebrand the Software or Output as Your own service; or (h) share Your Account credentials or allow multiple persons to use a single Account.

2.3 SaaS Model. The Software is provided as a hosted service (SaaS). No software is installed on Your device. You access the Software through a supported web browser.

2.4 Reservation of Rights. All rights not expressly granted herein are reserved by the Licensor.

3. Account & Eligibility

3.1 You must be at least sixteen (16) years of age to use the Software. For US users under thirteen (13), COPPA applies.

3.2 You are responsible for maintaining the security of Your Account and all activity that occurs under it.

3.3 One person or legal entity per Account. Account sharing is prohibited.

4. Credits & Payment

4.1 AI features require Credits. Credits are non-transferable, non-refundable once consumed, and have no cash value.

4.2 Credits are not electronic money, a payment instrument, or a stored-value facility under the Electronic Money Regulations 2011 or Payment Services Regulations 2017.

4.3 Payments are processed by Stripe, Inc. Full payment card details are never stored on Our servers.

4.4 Prices are exclusive of VAT/sales tax unless stated otherwise.

5. Intellectual Property

5.1 Software Ownership. The Software, including its source code, design, architecture, documentation, and all underlying technology, is and remains the exclusive property of the Licensor and its licensors.

5.2 Output Ownership. Subject to Section 5.3, You retain ownership of Output generated through the Software, to the extent permitted by applicable law. You are solely responsible for ensuring Output does not infringe third-party rights.

5.3 Open-Source Contamination. Output may contain code fragments derived from open-source software, including copyleft material (GPL, LGPL, AGPL). The Licensor makes NO warranty that Output is free from open-source licence obligations. You must scan Output for licence compliance before deployment.

5.4 Feedback. Any suggestions, ideas, or feedback You provide regarding the Software may be used by Us without restriction or compensation.

5.5 No Implied Licence. Nothing in this Agreement grants any implied licence under any patent, copyright, trademark, or other intellectual property right of the Licensor.

6. AI Transparency & Disclaimers

6.1 AI Output Disclaimer. ALL OUTPUT IS PROVIDED "AS IS" AND "AS AVAILABLE." THE LICENSOR MAKES NO WARRANTY REGARDING THE ACCURACY, COMPLETENESS, RELIABILITY, OR FITNESS FOR ANY PURPOSE OF ANY OUTPUT.

6.2 No Reliance. You shall not rely on any Output without independent verification by a qualified professional. The Licensor owes no duty of care regarding Output accuracy.

6.3 Not Professional Advice. The Software is NOT a substitute for: (a) qualified legal advice (SRA, ABA); (b) medical advice (FDA, MHRA); (c) regulated financial advice (FCA, SEC); (d) engineering or safety advice. Use in regulated contexts is at Your sole risk.

6.4 No Vicarious Liability. You are solely responsible for all uses of Output, including deployment, distribution, or commercial exploitation. The Licensor is not liable for any claim arising from Your use of Output.

6.5 AI Hallucinations. AI models may produce Output that appears plausible but is factually incorrect, incomplete, biased, or misleading. You acknowledge this risk and accept full responsibility for verifying Output.

6.6 EU AI Act. Where the Software incorporates General-Purpose AI models within the meaning of Regulation (EU) 2024/1689, We provide technical documentation and transparency information as required.

7. BYOK (Bring Your Own Key)

7.1 If You use Your own API keys for third-party AI providers, You are solely responsible for: (a) all costs incurred; (b) securing Your keys; (c) compliance with the provider's terms; and (d) any data sent via Your keys.

7.2 The Licensor is not liable for any charges, data loss, or security incidents arising from BYOK usage.

8. Privacy & Data Protection

8.1 Your use of the Software is subject to Our Privacy Policy, which describes how We collect, process, and protect Your data.

8.2 We process Personal Data in accordance with UK GDPR, EU GDPR, and CCPA/CPRA, as applicable.

8.3 Your Content is not used to train AI models.

9. Limitation of Liability

9.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE LICENSOR'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF THIS AGREEMENT SHALL NOT EXCEED THE TOTAL FEES ACTUALLY PAID BY YOU IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. IF YOU HAVE NOT PAID ANY FEES, OUR MAXIMUM LIABILITY SHALL BE TEN POUNDS STERLING (£10).

9.2 IN NO EVENT SHALL THE LICENSOR BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY.

9.3 Statutory Exceptions. Nothing excludes liability for: (a) death or personal injury from negligence; (b) fraud; (c) Consumer Rights Act 2015 Part 1; or (d) other liability that cannot be excluded by law.

9.4 Third-Party Failures. The Licensor is not liable for failures caused by Sub-Processors, including API outages, model changes, or service discontinuation.

9.5 Use at Your Own Risk. YOU ACKNOWLEDGE THAT YOUR USE OF THE SOFTWARE AND ALL OUTPUT IS ENTIRELY AT YOUR OWN RISK.

10. Indemnification

10.1 You agree to indemnify, defend, and hold harmless MC Conversions Ltd from all claims, damages, losses, liabilities, and expenses arising from: (a) Your breach of this Agreement; (b) Your use of Output; (c) Your breach of applicable law; (d) Content uploaded by You; (e) third-party claims arising from Your deployment of Output; (f) Your failure to obtain professional advice; or (g) Your BYOK usage.

11. Termination

11.1 By You. You may terminate this Agreement at any time by deleting Your Account.

11.2 By Us. We may suspend or terminate Your access immediately for breach of this Agreement, the AUP, or applicable law.

11.3 Effect. Upon termination: (a) Your licence to use the Software ceases immediately; (b) You have thirty (30) days to export Your Content; (c) We delete Your data per Our Privacy Policy; (d) unused Credits are forfeited except as required by law or Our Refund Policy.

11.4 Surviving Provisions. Sections 5, 6, 9, 10, and 12 survive termination.

12. Governing Law & Disputes

12.1 Governing Law. This Agreement is governed by the laws of England and Wales.

12.2 Jurisdiction. The courts of England and Wales have exclusive jurisdiction, except for EU consumers who retain the right to bring proceedings in their own courts.

12.3 US Arbitration. For US-based Users, disputes shall be resolved by binding arbitration under AAA Consumer Arbitration Rules.

12.4 Class Action Waiver. TO THE EXTENT PERMITTED BY LAW, ALL DISPUTES SHALL BE RESOLVED ON AN INDIVIDUAL BASIS. YOU WAIVE ANY RIGHT TO PARTICIPATE IN CLASS OR REPRESENTATIVE ACTIONS.

13. Consumer Rights

13.1 UK Consumer Rights Act 2015. For UK consumers, digital content must be of satisfactory quality, fit for purpose, and as described. Nothing in this Agreement affects these statutory rights.

13.2 Right of Withdrawal. EU/UK consumers have a fourteen (14) day withdrawal period. By using AI features and consuming Credits, You consent to immediate performance and acknowledge loss of the withdrawal right for consumed Credits.

Security Commitments

We implement and maintain the following security measures:

  • Encryption: TLS 1.2+ in transit; AES-256 at rest

  • Access Controls: Role-based access (RBAC); MFA for admin access

  • Infrastructure: Google Cloud Platform (SOC 2 Type II, ISO 27001 certified)

  • Monitoring: Real-time security monitoring and automated alerting

  • Backups: Automated daily backups with point-in-time recovery

  • Penetration Testing: We commit to annual penetration testing by a certified third party

  • Cyber Essentials: We are committed to achieving Cyber Essentials Plus certification

  • Incident Response: Documented incident response plan with 48-hour notification SLA

14. General

14.1 Entire Agreement. This Agreement, together with the Terms of Service, AUP, Privacy Policy, and Cookie Policy, constitutes the entire agreement.

14.2 Severability. If any provision is held unenforceable, the remainder continues in full force.

14.3 No Waiver. Failure to enforce any right does not waive that right.

14.4 Assignment. You may not assign this Agreement. We may assign it to any successor entity.

14.5 Force Majeure. We are not liable for failures caused by events beyond Our reasonable control.

14.6 Third-Party Terms. Sub-Processor terms may change. We may modify the Software accordingly.

14.7 No SLA. Unless You have a separate Enterprise Agreement, no uptime or performance guarantees are provided.

14.8 Contact. Luke@mcconversions.uk

MC Conversions Ltd | Company No. 14019497 | Registered in England and Wales

📝 Change Log

v3.0 — Mar 2026Enterprise rewrite. 14 sections. BYOK, open-source contamination, AI hallucination disclaimer, EU AI Act, consumer rights.
v1.0 — Dec 2025Initial release.