Effective Date: March 6, 2026 | Version 5.1 | Last Reviewed: March 6, 2026
Data Controller: MC Conversions Ltd (Company No. 14019497), Pantycrai, Adfa, Newtown, Powys, SY16 3BX, United Kingdom. Contact: Luke@mcconversions.uk
📋 In Plain English
This policy sets out what you can and cannot do with AI Prompt Architect. Use it lawfully and fairly. Don't try to abuse the AI, scrape data, resell access, or use it for anything illegal. We can suspend accounts that break these rules.
Table of Contents
1. Definitions
In this Acceptable Use Policy ("Policy" or "AUP"), the following capitalised terms shall have the meanings set out below:
"Service" means AI Prompt Architect, including all associated websites, applications, APIs, and AI-powered features operated by the Provider.
"Provider," "We," "Us," "Our" means MC Conversions Ltd, a company incorporated in England and Wales (Company No. 14019497), trading as AI Prompt Architect.
"User," "You," "Your" means any individual or legal entity accessing or using the Service.
"Content" means any text, data, prompts, documents, code, images, or other materials uploaded to, generated by, or transmitted through the Service.
"Credits" means the consumption-based units used to access AI processing features within the Service.
"Account" means Your registered user account on the Service.
"AI Output" means any content generated by the Service's artificial intelligence models in response to Your inputs.
"Sub-Processors" means third-party AI model providers (including Google Gemini, Anthropic Claude, and OpenAI) used to deliver AI functionality.
"Personal Data" has the meaning given in the UK GDPR and/or EU GDPR, as applicable.
"DPA" means the Data Processing Addendum, available upon request, which governs the processing of Personal Data by the Provider on behalf of the User where the Provider acts as a Data Processor.
"Personal Information" has the meaning given in the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), where such legislation applies.
2. Eligibility & Age Restrictions
2.1 Minimum Age. The Service is not intended for individuals under the age of sixteen (16) years. In jurisdictions where a lower age of digital consent applies (e.g., thirteen (13) in the United States under COPPA), verifiable parental or guardian consent is required for users between the applicable minimum age and sixteen (16).
2.2 Age Verification. By creating an Account or using the Service, You represent and warrant that You meet the applicable minimum age requirement in Your jurisdiction. We reserve the right to implement age assurance measures, including but not limited to self-declaration, AI-based age estimation, or third-party age verification services, as required by the UK Online Safety Act 2023, the ICO Age Appropriate Design Code, or equivalent legislation.
2.3 Parental Consent (COPPA). Where required by the Children's Online Privacy Protection Act (COPPA) or equivalent legislation, We shall obtain verifiable parental consent before collecting Personal Data from users under thirteen (13). If We become aware that a minor has provided Personal Data without appropriate consent, We shall promptly delete such data and terminate the associated Account.
2.4 Legal Capacity. If You are entering into this Policy on behalf of an organisation, You represent that You have the authority to bind that organisation to these terms.
3. Prohibited Actions
You agree NOT to use the Service to:
3.1 Generate Malicious Code: Create viruses, ransomware, malware, exploits, or any software intended to damage, disable, or gain unauthorised access to computer systems, networks, or data.
3.2 Facilitate Cyberattacks: Generate tools, scripts, or content for phishing, spear-phishing, vulnerability scanning, credential stuffing, social engineering, DDoS attacks, or exploitation of unauthorised targets.
3.3 Infringe Intellectual Property: Produce content that violates copyright, trademarks, patents, trade secrets, or any other intellectual property rights of third parties. This includes generating content that substantially reproduces protected works without authorisation.
3.4 Harassment & Hate Speech: Generate content promoting violence, hatred, harassment, bullying, or discrimination based on any protected characteristic including but not limited to race, ethnicity, gender, gender identity, sexual orientation, religion, disability, age, or national origin.
3.5 Child Sexual Abuse Material (CSAM): Under no circumstances may You generate, attempt to generate, store, or distribute any content depicting or related to child sexual abuse. This is a zero-tolerance policy. Violations shall be reported immediately to the National Center for Missing & Exploited Children (NCMEC), the UK National Crime Agency (NCA), and all other relevant law enforcement agencies. Accounts shall be permanently terminated and all data preserved for law enforcement purposes.
3.6 Terrorism & Extremist Content: You may not use the Service to generate, promote, glorify, or distribute content that supports, incites, or recruits for terrorism or violent extremism, in accordance with the UK Online Safety Act 2023, the EU Terrorist Content Online Regulation (EU 2021/784), and applicable national security legislation.
3.7 Deepfakes & Synthetic Media: You may not generate non-consensual intimate imagery, impersonation deepfakes, or synthetic media designed to deceive, defraud, or mislead. Where AI-generated content could reasonably be mistaken for authentic material, it must be clearly labelled as AI-generated in accordance with the EU AI Act (Regulation (EU) 2024/1689).
3.8 Impersonation & Deception: You may not use the Service to impersonate any person or entity, create fraudulent identities, or engage in deceptive practices or social engineering targeting individuals or organisations.
4. Protection of Platform Integrity
The "Architect" logic, system prompts, and underlying algorithms are the proprietary intellectual property of the Provider. You agree NOT to:
4.1 Reverse Engineer: Decompile, disassemble, reverse engineer, or attempt to derive the source code, algorithms, or data structures of any part of the Service.
4.2 Prompt Extraction: Attempt to "jailbreak," adversarially probe, or extract the underlying system prompts, fine-tuning data, or configuration of the Service's AI models.
4.3 Scraping & Automated Access: Use automated bots, crawlers, scrapers, or any programmatic means to extract data from the Service, except through Our officially documented API endpoints and in compliance with applicable rate limits.
4.5 Resale & White-Labelling Prohibited. You may not resell, sublicence, redistribute, white-label, or otherwise commercially exploit the Service or any AI Output as a standalone product or service to third parties. This includes, without limitation: (a) offering AI Output as a paid service to Your own customers; (b) integrating AI Output into a competing product for resale; (c) using the Service as a back-end to power a third-party application without an Enterprise Agreement; or (d) systematically generating Output for redistribution on any platform. Commercial use of Output within Your own organisation is permitted; resale of Output is not.
4.6 Usage Auditing. We reserve the right to monitor and audit usage patterns to detect violations of this Policy, including excessive automated usage, resale activity, or circumvention of rate limits. Accounts exhibiting patterns consistent with resale, white-labelling, or systematic redistribution may be suspended pending investigation.
4.7 Competitive Analysis: Use the Service, its outputs, or any insights derived therefrom to directly build, enhance, or market a substantially similar competing product or service.
4.5 Security Interference: Attempt to probe, scan, or test the vulnerability of the Service, or breach or circumvent any security or authentication measures, without Our prior written consent.
4.6 Account Security. You are responsible for maintaining the confidentiality of Your Account credentials and for all activities that occur under Your Account. We strongly recommend enabling multi-factor authentication (MFA) where available. We may require additional identity verification for sensitive Account actions, including data export, account deletion, and subscription changes. You must notify Us immediately at Luke@mcconversions.uk if You become aware of any unauthorised use of Your Account.
5. Credit & Payment Integrity
You shall not:
5.1 Multi-Accounting: Create multiple Accounts to exploit free tiers, promotional Credits, referral programmes, or circumvent usage limits.
5.2 Account Sharing: Share Your Account credentials with third parties or permit others to access the Service through Your Account, unless explicitly authorised under an Enterprise subscription.
5.3 Fraudulent Chargebacks: Initiate fraudulent chargebacks, payment disputes, or refund claims for services already consumed. Fraudulent disputes may result in Account suspension, Credit forfeiture, and recovery of losses incurred by the Provider.
5.4 Exploitation of Errors: Exploit pricing errors, system bugs, promotional glitches, or referral programmes in bad faith.
5.5 Refund Policy. Refunds for unused Credits shall be processed in accordance with Our Refund Policy published on the Service. Digital services that have been fully performed are non-refundable except as required by applicable consumer protection law. See Section 15 for Your statutory cancellation rights. Refund requests may be submitted by contacting Luke@mcconversions.uk.
5.6 Bring Your Own Key (BYOK). If You use Your own API keys for third-party AI providers within the Service, You are solely responsible for: (a) all costs and charges incurred on Your API accounts; (b) securing Your API keys; (c) compliance with the third-party provider's terms and acceptable use policies; and (d) any data You send to third-party APIs via Your keys. The Provider is not liable for any charges, data loss, or security incidents arising from BYOK usage.
6. Fair Use & Rate Limiting
6.1 To maintain service quality for all Users, We implement fair use rate limits. Excessive automated requests, API abuse, or systematic bulk generation beyond normal usage patterns may result in temporary throttling or Account suspension.
6.2 Circumvention Prohibited. You shall not attempt to circumvent rate limits through IP rotation, proxy farms, distributed request patterns, credential cycling, or any other technical means designed to evade fair use controls.
6.3 API Usage. Access to the Service via API is subject to the API terms published in Our developer documentation. "API abuse" includes, but is not limited to: exceeding documented rate limits, sending malformed requests to probe system behaviour, automated content generation without a valid use case, and using the API to facilitate any activity prohibited by this Policy.
7. AI Transparency & Ethics
7.1 AI Models. The Service utilises third-party large language models including Google Gemini, Anthropic Claude, and OpenAI GPT as Sub-Processors. These models are probabilistic and may produce outputs that are inaccurate, incomplete, biased, or inappropriate ("Hallucinations").
7.2 No Legal Advice. AI Outputs do not constitute legal advice, professional guidance, or regulated financial advice. All AI Outputs must be reviewed, verified, and approved by a qualified human professional before use or reliance.
7.3 No Reliance. You expressly acknowledge and agree that: (a) all AI Outputs are provided for informational and productivity purposes only; (b) You shall not rely on any AI Output without independent verification by a qualified professional; (c) the Provider owes no duty of care in respect of the accuracy, completeness, or fitness of any AI Output; (d) any decision You make based on AI Output is made entirely at Your own risk; and (e) the Provider shall bear no responsibility whatsoever for any loss, damage, or adverse consequence arising from Your reliance on AI Output.
7.4 Third-Party Service Failures. The Service depends on third-party Sub-Processors (including Google, Anthropic, and OpenAI). The Provider shall not be liable for any failure, interruption, degradation, or error caused by or attributable to any third-party Sub-Processor, including but not limited to API outages, model changes, rate limiting, content filtering, or discontinuation of third-party services. Credits consumed during such failures may be re-credited at the Provider's sole discretion.
7.5 No Vicarious Liability. You are solely responsible for all uses You make of AI Output, including any downstream deployment, distribution, or commercial exploitation. The Provider shall not be liable, directly or vicariously, for any claim, loss, or damage arising from: (a) Your deployment of AI-generated code in production environments; (b) Your reliance on AI-generated legal, financial, or professional analysis; (c) any third-party claim arising from Your use or distribution of AI Output; or (d) Your failure to review, test, or validate AI Output before use.
7.6 Regulatory Compliance. You are solely responsible for ensuring that Your use of the Service, and any AI Output derived therefrom, complies with all applicable laws, regulations, and industry standards in Your jurisdiction. This includes, without limitation, data protection laws, financial regulations, healthcare regulations (HIPAA), export controls, and professional licensing requirements. The Provider makes no representation that the Service or any AI Output complies with the specific regulatory requirements applicable to Your industry or jurisdiction.
7.3 Bias Mitigation. We are committed to identifying and mitigating algorithmic bias in Our AI systems. We regularly audit model outputs for fairness and implement safeguards against discriminatory patterns. If You identify biased outputs, please report them to Luke@mcconversions.uk.
7.4 Automated Decision-Making (GDPR Art. 22). Where AI Outputs are used in automated decision-making that produces legal effects or similarly significant effects on individuals, You are responsible for ensuring that appropriate human oversight is applied. You have the right to request human intervention, express Your point of view, and contest decisions made solely by automated means.
7.5 EU AI Act Compliance. In accordance with Regulation (EU) 2024/1689, the Service is classified as a general-purpose AI system. We maintain technical documentation, implement appropriate risk management measures, and provide transparency information about the AI systems deployed within the Service.
7.6 Data Protection Impact Assessments. We conduct Data Protection Impact Assessments (DPIAs) in accordance with GDPR Article 35 where processing operations, including those involving AI and automated decision-making, are likely to result in a high risk to the rights and freedoms of natural persons. DPIA summaries are available upon request to Luke@mcconversions.uk.
7.7 Regulated Industry Disclaimer. Without limiting the generality of Sections 7.2-7.6, the Service is explicitly not designed, intended, or authorised for use as: (a) a medical device or diagnostic tool (FDA, MHRA, EU MDR); (b) a substitute for advice from a qualified solicitor, barrister, or attorney (SRA, ABA); (c) financial advice regulated by the Financial Conduct Authority (FCA), SEC, or equivalent; (d) a tool for processing Protected Health Information under HIPAA without a BAA; or (e) a system for making automated decisions with legal or similarly significant effects on individuals without human oversight (GDPR Art. 22). Use in any regulated context is entirely at Your own risk and responsibility.
8. Intellectual Property
8.1 Your Content. You retain full ownership of all Content You upload to the Service. By uploading Content, You grant Us a limited, non-exclusive licence to process such Content solely for the purpose of providing the Service.
8.2 AI-Generated Content. As between Provider and User, You own the rights to AI Outputs generated from Your inputs, subject to the terms of the underlying Sub-Processors. However, AI Outputs may inadvertently contain elements similar to third-party copyrighted material due to the nature of AI training data. You are solely responsible for reviewing AI Outputs for potential IP infringement before use.
8.4 Open-Source & Licence Contamination. AI Output may inadvertently contain code fragments, patterns, or structures derived from open-source software, including software licensed under copyleft licences (e.g., GPL, LGPL, AGPL, MPL). The Provider makes no warranty that AI Output is free from open-source licence obligations. You are solely responsible for: (a) scanning all AI-generated code for open-source licence compliance before deployment; (b) ensuring that any AI Output used in Your products or services does not create unintended open-source licensing obligations; and (c) complying with all applicable open-source licence terms. The Provider shall not be liable for any claim arising from open-source licence contamination in AI Output.
8.5 Provider IP. All intellectual property rights in the Service (including system prompts, algorithms, user interfaces, documentation, and branding) remain the exclusive property of the Provider. Nothing in this Policy grants You any rights to the Provider's IP beyond the limited right to use the Service as intended.
9. Data & Privacy
9.1 Monitoring & Enforcement. We may process Your Personal Data (including usage logs, IP addresses, device fingerprints, and Content metadata) on the lawful basis of legitimate interest (GDPR Art. 6(1)(f)) and legal obligation (Art. 6(1)(c)) for the purposes of: (a) enforcing this Policy; (b) detecting and preventing fraud, abuse, and security threats; (c) complying with applicable law; and (d) protecting the rights and safety of Our Users.
9.2 Privacy Policy. For comprehensive details on how We collect, process, store, and protect Your Personal Data, please refer to Our Privacy Policy. We maintain Records of Processing Activities (ROPA) as required by GDPR Article 30, which are available to supervisory authorities upon request.
9.3 Data Subject Rights. You may exercise Your rights under the UK GDPR and/or EU GDPR (including rights of access, rectification, erasure, portability, restriction, and objection) by contacting Us at Luke@mcconversions.uk. We shall respond to all data subject requests without undue delay and within one (1) calendar month, extendable by two (2) further months for complex requests (GDPR Art. 12(3)). The exercise of data subject rights does not exempt You from compliance with this Policy. We reserve the right, in accordance with GDPR Article 12(5), to charge a reasonable fee for, or refuse to act on, data subject requests that are manifestly unfounded, excessive, or repetitive. Where a request is refused, We shall inform You of the reasons and Your right to lodge a complaint with the supervisory authority.
9.4 Violation Log Retention. Records of Policy violations and enforcement actions shall be retained for a period of three (3) years from the date of the enforcement action (or longer where required by law), after which they shall be securely deleted or anonymised.
9.5 Supervisory Authority. If You believe that Our processing of Your Personal Data infringes data protection law, You have the right to lodge a complaint with Your local supervisory authority. In the UK, this is the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, SK9 5AF — ico.org.uk/make-a-complaint.
9.6 Data Processing Agreement. Where We process Personal Data on Your behalf as a Data Processor (as defined in the UK GDPR/EU GDPR), such processing shall be governed by Our Data Processing Addendum ("DPA"), available upon request to Luke@mcconversions.uk. The DPA forms an integral part of these terms and satisfies the requirements of GDPR Article 28. Enterprise customers may request a custom DPA incorporating additional safeguards.
9.7 Breach Notification. In the event of a Personal Data breach, We shall notify the relevant supervisory authority without undue delay and, where feasible, within seventy-two (72) hours of becoming aware of the breach, in accordance with GDPR Article 33. Where the breach is likely to result in a high risk to Your rights and freedoms, We shall also notify You directly without undue delay (GDPR Article 34). Breach notifications shall include the nature of the breach, the categories of data affected, approximate number of data subjects concerned, and the measures taken or proposed to mitigate the breach.
9.8 California Privacy Rights (CCPA/CPRA). If You are a California resident, You have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including: (a) the right to know what Personal Information is collected, used, and disclosed; (b) the right to request deletion of Your Personal Information; (c) the right to opt-out of the sale or sharing of Your Personal Information — We do not sell Personal Information; and (d) the right to non-discrimination for exercising Your privacy rights. To exercise these rights, contact Luke@mcconversions.uk. We shall respond within forty-five (45) days as required by CCPA.
9.9 Electronic Communications (PECR). Our use of cookies, tracking technologies, and electronic marketing is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), the EU ePrivacy Directive (2002/58/EC), and Our Cookie Policy. We obtain prior consent for non-essential cookies and honour Do Not Track (DNT) signals where technically feasible.
10. International Use & Sanctions Compliance
10.1 Compliance with Laws. You are responsible for ensuring that Your use of the Service complies with all applicable local, national, and international laws, including but not limited to export controls and economic sanctions regulations. The Provider also undertakes to comply with all applicable laws in the jurisdictions in which it operates.
10.2 Sanctions Compliance. You may not access or use the Service if You are: (a) located in, a national of, or a resident of any country or territory subject to comprehensive sanctions under the US Office of Foreign Assets Control (OFAC), EU Council Regulations, or UK Office of Financial Sanctions Implementation (OFSI); (b) listed on any US, EU, or UK sanctions or denied persons list; or (c) acting on behalf of any sanctioned entity or person. Currently restricted territories include, but are not limited to: Cuba, Iran, North Korea, Syria, and the Crimea, Donetsk, and Luhansk regions of Ukraine.
10.3 Data Location. The Service processes and stores data primarily within the European Economic Area (EEA) and the United Kingdom using Google Cloud Platform infrastructure. Where data is transferred outside the EEA/UK, appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) as approved by the European Commission, or transfers to countries with adequate data protection (GDPR Art. 45 adequacy decisions).
10.4 NIS2 Obligations. In compliance with the Network and Information Security Directive 2 (EU 2022/2555), We implement appropriate technical and organisational measures to manage cybersecurity risks and shall report significant security incidents to the relevant competent authority within the timescales required by applicable law.
10.5 EU Digital Services Act (DSA). In compliance with Regulation (EU) 2022/2065 (the Digital Services Act), where applicable: (a) We provide a clear mechanism for reporting illegal content via Luke@mcconversions.uk; (b) We act expeditiously to remove or disable access to illegal content upon obtaining actual knowledge; (c) We provide a statement of reasons when restricting access to Content; and (d) We do not use deceptive design patterns ("dark patterns") in Our user interfaces.
11. Accessibility & Non-Discrimination
11.1 Accessibility Commitment. We are committed to ensuring that the Service is accessible to all Users, including those with disabilities. We endeavour to meet or exceed the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, and We comply with the European Accessibility Act (Directive (EU) 2019/882) and the UK Equality Act 2010.
11.2 Non-Discrimination. Access to the Service shall not be denied or restricted on the basis of any protected characteristic. If You experience accessibility barriers, please contact Luke@mcconversions.uk.
12. Reporting Violations
12.1 How to Report. If You become aware of any violation of this Policy by another User, or by the Provider, You may report it by: (a) emailing Luke@mcconversions.uk; or (b) using the in-app reporting feature where available. Reports may be made anonymously. We shall acknowledge all non-anonymous reports within two (2) business days and investigate within a reasonable timeframe. All reporters' identities shall be treated as confidential.
12.2 Anti-Retaliation. We prohibit retaliation against any User who makes a good-faith report of a Policy violation. Users who report violations shall not face adverse consequences to their Account, Credits, or access to the Service as a result of their report. This protection extends to reports made to external regulatory authorities in accordance with the EU Whistleblower Directive (2019/1937) and applicable UK whistleblowing legislation.
12.3 Regulatory Reporting. We shall report illegal content (including CSAM, terrorism content, and material constituting a serious criminal offence) to the appropriate law enforcement and regulatory authorities, including the NCA, NCMEC, Ofcom, and the EU Internet Referral Unit, as required by applicable law.
13. Enforcement & Consequences
13.1 Graduated Response. Depending on the nature and severity of the violation, We may take any or all of the following actions:
Warning: Written notice of the violation and required corrective action.
Temporary Suspension: Temporary restriction of Account access for a defined period.
Credit Forfeiture: Forfeiture of remaining Credits, subject to the appeals process in Section 13.3.
Permanent Termination: Immediate and permanent Account termination. Reserved for severe or repeated violations.
Legal Action: Referral to law enforcement and/or commencement of civil proceedings to recover damages.
13.2 Zero-Tolerance Offences. The following shall result in immediate permanent termination without prior warning: CSAM, terrorism content, and any activity constituting a serious criminal offence.
13.3 Appeals. If You believe that an enforcement action was taken in error, You may submit an appeal within fourteen (14) days of the action by emailing Luke@mcconversions.uk with the subject line "AUP Appeal." We shall review and respond to all appeals within thirty (30) days. Appeals shall be reviewed by a person who was not involved in the original enforcement decision.
13.4 Audit Trail. We maintain a complete audit log of all enforcement actions taken under this Policy, including the violation identified, evidence considered, action taken, and reviewer identity. These records are retained in accordance with Section 9.4.
14. Post-Termination Obligations
14.1 Surviving Obligations. The following provisions shall survive termination of Your Account: Section 4 (Platform Integrity), Section 8 (Intellectual Property), Section 9 (Data & Privacy), Section 14 (Post-Termination), Section 15 (Consumer Rights), Section 16 (Governing Law), and Section 16.8 (Indemnification).
14.2 Confidentiality. Following termination, You shall not disclose, publish, or make available to any third party any proprietary system information, internal processes, or trade secrets obtained during Your use of the Service.
14.3 Data Export. Prior to Account termination (other than for zero-tolerance offences), You shall have thirty (30) days to export Your Content and data. We shall provide data in a structured, commonly used, machine-readable format in accordance with GDPR Art. 20 (right to data portability).
14.4 Account Deletion. You may request Account deletion at any time by emailing Luke@mcconversions.uk or through the Account settings in the Service. Upon deletion, Your Personal Data shall be erased in accordance with Our Privacy Policy, except where retention is required by law.
14.5 Credit Balance on Termination. Upon voluntary Account termination, unused Credits with a monetary value (i.e., Credits purchased for consideration) shall be refunded on a pro-rata basis within thirty (30) days, less any outstanding fees owed to the Provider. Credits obtained through promotional offers, referral programmes, or free tiers are non-refundable. This provision does not apply to terminations for cause under Section 13.
15. Consumer Rights
15.1 Statutory Rights Preserved. Nothing in this Policy affects Your statutory rights as a consumer under the Consumer Rights Act 2015 (UK), the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (UK), the EU Consumer Rights Directive (2011/83/EU), or equivalent legislation in Your jurisdiction.
15.2 Right of Withdrawal. Where applicable under the Consumer Contracts Regulations 2013 or the EU Consumer Rights Directive, You have the right to cancel Your subscription within fourteen (14) days of purchase without giving a reason. If You have expressly requested that the provision of services begin during the withdrawal period and You have acknowledged that You will lose Your right of withdrawal once the services are fully performed, Your right of withdrawal shall be limited accordingly.
15.3 Unfair Terms. Any provision of this Policy that is found to be unfair under the Consumer Rights Act 2015 Part 2 or applicable consumer protection legislation shall not be binding on You, but the remainder of this Policy shall continue in full force and effect.
16. Governing Law & Dispute Resolution
16.1 Governing Law. This Policy shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.
16.2 Jurisdiction. Subject to Section 16.3, the courts of England and Wales shall have exclusive jurisdiction over any dispute arising out of or in connection with this Policy.
16.3 Dispute Resolution. Before commencing formal proceedings, the parties shall attempt to resolve any dispute through good-faith negotiation. If the dispute is not resolved within thirty (30) days of written notice, either party may refer the matter to mediation under the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure. If mediation fails, the dispute may be referred to the courts.
16.4 Class Action Waiver (US Users). To the maximum extent permitted by applicable law, You agree to bring claims against the Provider only in Your individual capacity and not as a plaintiff or class member in any purported class, consolidated, or representative action. If this waiver is found to be unenforceable, the entirety of this Section 16.4 shall be severed and disputes shall proceed in court.
16.5 Binding Arbitration (US Users). For Users located in the United States, any dispute not resolved through the procedures set out in Section 16.3 shall be finally resolved by binding arbitration administered under the rules of the American Arbitration Association (AAA) Consumer Arbitration Rules. Arbitration shall be conducted in the English language. The arbitrator's decision shall be final and binding. Judgment on the award may be entered in any court of competent jurisdiction. Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction. This Section 16.5 does not apply to claims that cannot be subjected to mandatory arbitration under applicable law and is subject to Section 15.1 (preservation of statutory rights).
16.6 Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE PROVIDER'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THIS POLICY OR THE SERVICE, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, SHALL NOT EXCEED THE TOTAL FEES ACTUALLY PAID BY YOU TO THE PROVIDER IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. IF YOU HAVE NOT PAID ANY FEES, OUR MAXIMUM LIABILITY SHALL BE TEN POUNDS STERLING (£10). For Enterprise subscription customers, a separate liability cap may be negotiated in the Enterprise Agreement.
16.6.1 Exclusion of Damages. IN NO EVENT SHALL THE PROVIDER BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, GOODWILL, BUSINESS OPPORTUNITY, ANTICIPATED SAVINGS, OR COST OF PROCUREMENT OF SUBSTITUTE SERVICES, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY, EVEN IF THE PROVIDER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
16.6.2 Statutory Exceptions. Nothing in this Policy excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) liability under the Consumer Rights Act 2015 Part 1; or (d) any other liability that cannot be excluded or limited by applicable law.
16.7 Severability. If any provision of this Policy is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, severed. The remaining provisions shall continue in full force and effect.
16.8 Indemnification. You agree to indemnify, defend, and hold harmless the Provider, its officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) Your breach of this Policy; (b) Your use of the Service in violation of applicable law; (c) Content uploaded by You that infringes the intellectual property or other rights of any third party; or (d) any third-party claim arising from Your use of AI Outputs. This indemnification obligation shall survive termination of Your Account and is subject to Section 15.1 (preservation of statutory consumer rights).
17. Sustainability Commitment
17.1 Environmental Responsibility. We acknowledge that AI compute operations consume significant energy resources. We are committed to minimising Our environmental impact by: (a) hosting on Google Cloud Platform, which operates on carbon-neutral infrastructure; (b) optimising AI model usage to reduce unnecessary compute; and (c) continuously evaluating opportunities to reduce Our carbon footprint.
17.2 Corporate Responsibility. We are committed to operating ethically and responsibly, including fair labour practices, responsible AI development, and transparency with Our Users and stakeholders.
18. General Provisions
18.1 Amendments. We may update this Policy from time to time. Material changes shall be notified to You via email to Your registered address and/or a prominent notice on the Service at least thirty (30) days before taking effect. Continued use after the effective date constitutes acceptance.
18.2 Entire Agreement. This Policy, together with Our Terms of Service, Privacy Policy, and where applicable the DPA, constitutes the entire agreement between You and the Provider regarding acceptable use of the Service.
18.3 Force Majeure. Neither party shall be liable for any failure or delay in performing its obligations under this Policy where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to: acts of God, natural disasters, pandemic, war, terrorism, riots, government action, power failures, internet or telecommunications failures, or cyberattacks. The affected party shall use reasonable endeavours to mitigate the effects of any force majeure event and shall resume performance as soon as reasonably practicable.
18.4 Waiver. No failure or delay by the Provider in exercising any right or remedy under this Policy shall constitute a waiver of that right or remedy, nor shall any single or partial exercise of any right preclude any further exercise of that or any other right.
18.5 Assignment. We may assign or transfer this Policy and Our rights and obligations hereunder in connection with a merger, acquisition, reorganisation, or sale of substantially all of Our assets, provided that the assignee agrees to be bound by the terms of this Policy. You may not assign or transfer Your rights or obligations under this Policy without Our prior written consent.
18.6 Third-Party Rights. Save as expressly provided in this Policy, a person who is not a party to this Policy shall have no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
18.8 Business Continuity. We encourage You to maintain independent backups of all critical Content. In the event of permanent service discontinuation, We shall endeavour to provide sixty (60) days' notice and export access. The Service should not be treated as the sole repository for mission-critical data or irreplaceable Content.
18.9 Sub-Processor Terms. The Service relies on third-party Sub-Processors (including Google, Anthropic, and OpenAI) whose terms, models, and capabilities may change without notice to Us. We reserve the right to modify the Service in response to Sub-Processor changes. We are not liable for any change in Service functionality, Output quality, or availability caused by Sub-Processor changes.
18.7 Contact. For all enquiries regarding this Policy, including privacy matters, abuse reports, appeals, accessibility concerns, and data subject requests, please contact: Luke@mcconversions.uk.
MC Conversions Ltd | Company No. 14019497 | Registered in England and Wales
Pantycrai, Adfa, Newtown, Powys, SY16 3BX, United Kingdom
📝 Change Log
| v5.4 — Mar 2026 | Enterprise rewrite. Added 27-role adversarial analysis, DSA/PECR/NIS2 clauses, BYOK restrictions, liability cap (3-month fees), open-source contamination disclaimer. |
| v2.0 — Jan 2026 | Updated prohibited activities, added AI-specific restrictions. |
| v1.0 — Dec 2025 | Initial release. |